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Federal Ammunition Renews Sponsorship of NRA's NOIR and Love at First Shot Shows

Federal Ammunition Renews Sponsorship of NRA's NOIR and Love at First Shot Shows

Incorporated 1871
11250 Waples Mill Road, Fairfax, VA 22030 

January 23, 2019
Contact: [email protected]; (703) 267-1595

Federal Ammunition Renews Sponsorship of NRA's NOIR and Love at First Shot Shows

FAIRFAX, Va. – Federal Ammunition and NRA announced today the company’s renewed sponsorship of NRA Women’s Love at First Shot and NRATV’s NOIR shows.

Love at First Shot, featuring host Natalie Foster and Julie Golob of Team Smith & Wesson, provides a look at firearms from the female perspective. For five seasons the show has provided a primer in firearm basics, introduced new shooters to the sport, followed women along on their firearms journey, addressed concealed carry as it applies to women, and introduced viewers to fascinating ladies in the industry. The latest season aired Friday evenings through December 21, 2018, and debuted the Love at First Shot Pro-Am Challenge, which pairs pro shooters with amateurs in a five-stage competition. On-demand episodes of all seasons of Love at First Shot can be found on NRAWomen.TV and NRATV.com. 

NOIR features engaging personality Colion Noir. The urban gun enthusiast has made it his mission to push past the politics of guns and talk about firearms in his signature no-holds-barred style. Noir, who is also a practicing attorney, is one of the leading voices for today’s modern-day gun owner. Now in its seventh season, the show introduced the NOIR Challenge this month. Viewers can find every episode of every season of NOIR on NRATV, which is available online at NRATV.com, on Apple TV and Roku, and also via Amazon Fire and Chromecast.

About the National Rifle Association
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. 5.5 million members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in firearm education and training for law-abiding gun owners, law enforcement and the military. Visit www.nra.org.

About Federal
In 1922, Federal Ammunition was founded in Anoka, Minn., by Charles L. Horn. Positioned as experts in the science of ammunition production, the company today is one of the world’s largest producers of sporting ammunition. Federal’s ammunition is widely considered the most trusted in the industry, and they have developed thousands of specialized, high-quality shotshell, centerfire and rimfire loads for hunters and shooters. For more information, visit Federal online at FederalPremium.com.


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