by NRA Blog Staff - Wednesday, February 8, 2017
NRA Outdoors, Performance outdoor apparel experts SITKA Gear and cooler pioneers YETI brought together the esteemed roster of hunting outfitters on hand at the 2017 Great American Outdoor Show in an exclusive industry event Tuesday, Feb. 7, after the show closed for the day.
Montana-based SITKA Gear aimed to expand the reach of their brand into the eastern United States, designing gear patterned specifically for the waterfowl, game and environments found there. Knowing that essential gear for serious outdoor enthusiasts extends well beyond clothing and hunting implements, YETI joined SITKA Gear as a co-sponsor to showcase their popular cooler line.
In searching for the best way to reach outdoorsmen and women, the companies found a perfect opportunity at the Great American Outdoor Show. More than 475 of the world’s best hunting outfitters and guides amassed to provide the hunts of a lifetime to eager show visitors looking for their dream hunt or next adventure, not to mention the thousands of sportsmen they deal with annually. The venue is 650,000 square feet in space, and adorned with over 1,100 exhibitors. Forty precent of those exhibitors are from the hunting industry. It is the biggest representation of outfitter companies under one roof for any consumer outdoor show.
As part of pro-dealer networks, these outfitters could demonstrate the high performance, reliability and effectiveness of SITKA Gear and YETI’s products during the hunts they schedule for customers, proving the value in the world’s most extreme and austere environments.
NRA Outdoors, who networks with the world’s best outfitters to build amazing hunts around the world, benefits from the wealth of experience, variety of backgrounds and sheer volume of outfitters on hand, working to build connections to deliver hunters the experiences they seek.
The NRA is the perfect matchmaker in the outdoor industry, uniting committed brands, experts and hunters in the passion of the outdoors while preserving time-honored sporting traditions. No other organization fights for the rights of American hunters, and that spirit is eminent in every NRA Outdoors hunt, course and event.
For more information about NRA Outdoors, visit www.nraoutdoors.com. Learn more about how SITKA Gear has changed performance hunting gear forever at www.sitkagear.com, and check out YETI’s commitment to engineering coolers built to last at www.yeti.com.