SHOT Show -- I’m sure you’ve heard of it. The four-day annual event that takes place in Las Vegas where the industry’s biggest and baddest come together to debut new products and talk shop – an exclusive event, restricted to the shooting, hunting and outdoor trade and commercial buyers and sellers of military, law enforcement and tactical products and services only.
Luckily for us, we are one or more of the above.
Many know SHOT Show to be THE place where new and improved firearms and accessories are showcased, but did you know there are TONS of other companies, many indirectly related to the firearms industry in attendance too?
The shooting and outdoor lifestyle spans way beyond the guns, ammo and holsters – check out these brands that are making big splashes at SHOT Show this year:
Okay, this one may be a given… but if there’s any indication you live and love the outdoor lifestyle, it’s with a YETI. Their premium coolers and accessories are designed for performance and durability, but still remain aesthetically appealing. It’s no surprise they’re here.
What’s the first thing you think of when you hear GARMIN? GPS? I knew it. What business does it have at SHOT Show? Garmin not only offers you navigation to and from your destinations, they offer units for the ultimate hunter. If you don’t know, now you know.
Whether it’s work or play, comfort typically is of the utmost importance (at least to me.) After all these years walking the miles upon miles of exhibit halls at SHOT Show, swollen, achy feet are an unfortunate consequence. One can only imagine if the terrain is much more rugged or the adventure much longer than my day. Rocky Brands, a company founded in 1932 in Nelsonville, Ohio – and still maintains its corporate headquarters there – bridges the comfort to the outdoor lifestyle with their apparel and accessories.
A brand celebrating its 100th anniversary this year has a rich history in optics and imaging products. Best known for their cameras, they are constantly evolving while still holding true to what they are pioneers of – optics technology. Branching into the outdoors with products designed for the outdoors men and women, including riflescopes, binoculars, fieldscopes and rangefinders. This year at SHOT Show, they introduced the World’s First Vibration Reduction laser rangefinder, the MONARCH 7i VR.
Staying hydrated is important no matter what you’re doing, but even more so when you’re out in the woods for hours on end waiting for the perfect hunt, or on an outdoor range under the blazing sun perfecting your shot. There’s no better hands-free hydration gear than Camelbak. Their understanding for this need in our industry is what has led them to showcase their latest and greatest gear at SHOT Show.