Forbes Financial calls Ruger a Great American Comeback
Now this was a cool conversation.
Earlier this morning, a 212 area code phone call came into the office. Sure enough, it was a reporter. Well, a Managing Editor, but that usually means there's a reporting background in there some where.
Anywho, Dan was calling from Forbes Magazine. Seems Forbes is running a piece in their November issue about Sturm, Ruger & Company. He wanted to know if I'd like to run a portion of it. Would I!
So, without any further adieu, here's Abram Brown on the resurgence of Ruger.
Behind America's Gun Boom: Inside The Comeback At Sturm, Ruger
Leaning forward, Mike Fifer squeezes off a round from a small-caliber, double-action revolver, piercing the quiet, autumnal New Hampshire countryside. Thin and compact, the CEO of Sturm, Ruger & Co. is at home on the firing range, where he routinely tests new guns prior to mass production. “These new products are why we’ve left the basement of this industry,” says Fifer, 55. “Any executive should be intimately familiar with their products. Fortunately for us, it’s easy and quite a bit of fun to use ours.” Two of Ruger’s top lieutenants are, like Fifer himself, ex-military guys.
More on the resurgence of Sturm, Ruger & Company ...