Practically unbreakable watch made specifically for the rugged outdoor enthusiast
Knoxville, Tennessee - While
attending the 2014 Professional Outdoor Media Association (POMA) Conference in
Knoxville, Tennessee, I spent one afternoon weaving through the aisles of the
Product Showcase. The Product Showcase is where corporate partners showcase
their wares in front of the nation’s most influential outdoor communicators. For
me, it’s a great way to talk to partner representatives about new products,
developments and story ideas. Simply said, it’s the perfect way to keep your finger
on the pulse of what’s hot and what’s not.
I stumbled upon The Media Group. I know, I know, that doesn’t sound like an
outdoor product, right? Well you’re right. But they weren’t there to talk about
The Media Group – they were there to show off, and demonstrate, ArmourLite
had (and by they I mean Media Group’s Joe Wieczorek and Kevin Reese) were a
dozen or so high-end, tactically designed, shooter friendly ArmourLite watches.
Watches designed for us. And by us I mean they are made to fit any and every
outdoor lifestyle, whether that means sitting around a camp or firing down
Joe were sporting ArmourLite’s Isobrite Chronograph watches (my personal
favorite). But before they let me embrace my new found favorite, they broke
down the details on ArmourLite and Isobrite in general.
made headlines at the 2014 SHOT Show with the introduction of a patented 6000
Vickers strength scratch-resistant watch crystal. Specifically designed to be
shatterproof and withstand the punishment, it’s the perfect timepiece for extreme
outdoor enthusiasts, first response teams, tactical operatives and our nation’s
strength? It’s a hardness rating for watch faces. Your basic watch, for
example, probably has a Vickers strength of 700 … quite the difference.
over the watches, Kevin played a video from ArmourLite’s website demonstrating the
strength of ArmourLite’s watch crystals and the watch as a whole. One video
even showed a guy pounding a watch with a hammer. What happened? Nothing. Now
that’s a watch I want to take out into the field.
So what is
Isobrite? That’s ArmourLite’s ultra-bright watch offering. What they do is
place T100 tritium markers on the faces, hands and some unidirectional bezels
to make it four times brighter than the industry standard. That means no more
pushing those annoying light buttons to tell what time it is.
refreshing to see such a beautiful piece of machinery manufactured specifically
for those who make their living behind the trigger. That means the rest of us,
who plink on the range or hunt in the field, can count on an ArmourLite for a
the specs on the isobrite Chronograph ISO401 from ArmourLite’s website:
Movement: Swiss Ronda 5040.D
scratch resistant sapphire crystal
Case Construction: Polycarbonate
Case Diameter: 47mm
Case Thickness: 11mm
ratcheting with two tritium markers
Band Material: Nitrile
Butadiene Rubber (NBR)
Band Width: 24mm
Band Clasp: Buckle
Water Resistance: 200
meters (20 ATM / 660 feet)
Warranty: 2 years
travel case with extra nylon band
Learn more about ArmourLite watches, visit www.ArmourLite.com or email Joe Wieczorek (firstname.lastname@example.org)
or Kevin Reese (email@example.com)
at The Media Group, Inc.