Get the feel for SHOT Show's Media Day at the Range with six simple shots
Boulder City, Nevada - Hundreds of writers, photographers, hosts and media types made their annual trek yesterday morning from Las Vegas, Nevada to the Boulder Rifle & Pistol Club Range. They arrived for Media Day. Their first chance to take the latest in firearms and firearm accessories out for spin. As you can imagine, it's a hot ticket.
How you approach Media Day is up to you.
The most popular method is to start at one end and spend the day making your way down to the other. But that's not the only way to go. Maybe you have a handful of specific products on the list. Or maybe you're just a rifle guy. No matter what the approach, odds are that you're going to walk away with a smile.
What you're going to experience is plenty. Plenty of hardware, plenty of ammunition and plenty of people anxious for you to give their product try. If you're a gun guy, or a gun girl, it's a great place to be.
"Media Day is your first opportunity to see if a manufacturer's plans and designs for new guns or gear actually came to fruition," explained an outdoor writer. "For someone like me, a freelancer from Texas, it's a godsend. Where else am I going to be able to review the latest from Glock, Browning or Aimpoint?"
It's also a chance to catch up. Reunite with fellow media folk who you've connected with over the years. You pass on opinions, share story ideas and highlight the hot products waiting to burst on the scene.
"I liked the new Winchester ammo, GLOCK's new pistol and that five-shot .460," the writer revealed. "You're going to see a lot of stories on those products."
With a little more than 700 media professionals invited to attend, Media Day has become a hot ticket as of late. If you cover guns for a living then you should be able to get in. But that is far from guaranteed. Especially if you don't plan ahead.
"Every year we have a handful of individuals who show up with out registering," said one event official. "Unfortunately we cannot accommodate everyone. We don't want to turn people away, but there really is no other choice."
When all is said and done, odds are that you're going to walk away with a lot. A lot of stories, a lot of video and a whole lot of pictures. That's when you realize that you've got a problem. Two huge problems to be exact — where do I start and where am I going to find the time.
For those of us in the world of shooting sports, those are great problems to have.