By Lars Dalseide | March 7 2013 08:03

Forecasts fall considerably short of meteorologists' mark, cause needless shutdowns and closings

Columbia, South Carolina Airport at night

Alexandria, Virginia - Things were scheduled to start earlier then normal yesterday. Traveling to South Carolina for the Professional Outdoor Media Association Conference (POMA), the plans held for a morning arrival at Reagan National Airport followed by a one hour flight to Columbia. But that never happened. Instead there was snow.

Or was there?

For the event that the whimsical weathermen tagged as "snowquester", as it too was scheduled to shutdown Washington, DC, never happened. As of 5:00pm, snowfall east of DC's 95/395 corridor was zero. To West there was more ... but not much more.

Yes the snow fell. Yes Virginia Governor McDonnell declared a state of emergency. And yes, more than 200,000 Virginia residents lost power. But the accumulations were restricted to the west of the state ... outside of Northern Virginia's two major airports (Dulles and Reagan).

That meant my flight out of Reagan was pushed back to 7:45pm. And a colleague, who should be with me now, had his flight out of Dulles pushed back to 6:00pm this evening. So our POMA experience won't begin until, well, later today.

So what did we miss? Here's a portion of the press release POMA sent out of their 8th Annual Business Conference to tell you more:

Outdoor media and industry professionals are coming from across the country to enjoy the 8th Annual POMA Business Conference in Columbia, S.C.

Hundreds of people representing countless companies and media outlets from across the globe are in attendance. Hosted by Lake Murray Country Regional Tourism Board (LMCRTB) and Embassy Suites Hotel Columbia-Greystone, the events are scheduled to take place at the Embassy Suites, Pine Island Club, and Live Oaks Sportsman's Club.

The conference offers a multitude of opportunities for attendees, including hard-hitting business sessions, a three-part product exhibition, networking, and relationship-building opportunities.

The welcome booth at the 8th annual POMA conference Registration started yesterday afternoon and was followed by the official welcome event hosted by LMCRTB at the South Carolina State Museum.

More than 20 companies are POMA Conference Partnersincluding NRA, U.S. Sportsmen's Alliance, Mossy Oak, RAM, Kalkomey, Ducks Unlimited, Mule Deer Foundation, National Shooting Sports Foundation, Aimpoint, Alabama Black Belt Adventures, Outdoor Hub, Bushnell, Federal Ammunition, Otis, Realtree, HHA, Camp Chef, Birchwood Casey, Brownells, Yamaha, and ThermaCell. We thank our corporate partners for supporting POMA.

After arriving late last night, we walked from the plane to the terminal, the terminal to the shuttle, and from the shuttle to the hotel. Today we'll walk from seminar to seminar, meeting to meeting and lunch to dinner. All the time sharing secrets and learning tricks of the trade from our fellow shooting sports supporters.

All safe away from the snow.

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