From England to Texas, come see Eley's new rimfire test facility

This month's Shooting Sports USA has a great article on Eley's new test range in the heart of Texas. Its the first in a series of articles on the facility that you can read in future issues. Come find out what they're doing and why they chose the location.
New Eley Test Range - Part I
By Chip Lohman, Managing Editor
When invited to the
grand opening
of Eley’s newest test range,
my first thought
was: “Where is Winters, TX, and why
there?” As it turns out, Winters is the
home of Killough Shooting Sports—
headquarters for the American Rimfire
Association and one of the largest
U.S. retailers of Eley ammunition.
Andrew Lane, Eley’s Managing
Director, explained: “We have had a
test range in the U.K. at Eley for more than 20 years. But in the last two to
three years, the demand for testing
has outstripped our capacity to deliver.
Premium .22 LR ammunition is
expensive and the most favorable
firearm-ammunition combination varies
depending on the make, age, round
count and maintenance of the rifle or
pistol. It is imperative to test premium
ammunition to find the optimal combination for a customer’s firearm. As
a response to this demand, we have
opened additional testing facilities in
Stuttgart, Germany, which is close to Anschütz, Walther and Feinwerkbau,
and now in Winters, TX.”

When Dan Killough approached
Lane with the idea of a U.S. test
range, it set the wheels in motion
for the grand opening on December 5,
2012. If you’re a benchrest or smallbore competitor, such a facility allows
you to select the best lot number for
your firearm in a three-hour session,
saving money and countless trips to
the range for trial-and-error experimentation. Furthermore, the desired
ammunition lot is available on-site for
your purchase.
According to Lane, the Eley
manufacturing process selects from
14 different cases, four heading
cells, five bullet molds, six assembly
machines with eight different cannelures, which yield an estimated
13,000 unique recipes of TENEX
ammunition. The process is continuously monitored, collecting over
two million pieces of process data
each day. The fact that 14 out of
18 of the 2012 London Olympic
medals were won with Eley
ammunition, including five
of six golds, validates
Eley’s success.
Read the rest of the article in February's issue of Shooting Sports USA online.