By Kyle Jillson | November 8 2012 08:34

Friends of NRA recalls its past as it moves to the future

Celebrating its 20th anniversary this year, Friends of NRA looks back a decade to the process of choosing their now-iconic patriot logo and growth of their merchandise. An article in the recent issue of Traditions Magazine shows us just how key the five year period of 2002-2006 was for making Friends of NRA the successful program it is today.

With a decade of friends, food and fellowship behind them, the Friends of NRA program had gained a respected name in the outdoor industry. The evolvement of the program rested on its next hurdle, developing a brand that would define the mission and purpose of the instrumental fundraising program.

Since its inception in 1992, Friends of NRA had developed an association with America’s Patriots. The image was an appropriate match, symbolizing liberty, peace, and justice. The program sought to develop a logo that would encompass the idea of a patriot as its new brand mark.

Finding little success working with logo and branding agencies, Friends of NRA just had to look down the halls of the National Rifle Association for a spark. The inspiration came from a piece that was created by Harry Jaecks, NRA’s Publications Art Director and freelance artist. Jaecks had recently created a beautiful painting of the “Battle of Concord” where he brilliantly captured the essence of the patriots who fought for freedom during the American Revolution. This piece was a featured item in the Friends of NRA Merchandise Package and had a strong following among event attendees nationwide.

Jaecks and the Field Operations department wrestled with the idea until the logo was finalized in 2003. The final product consisted of a silhouette image of a patriot holding a musket with Friends of NRA ornately displayed across. Once the logo was finalized it wasn’t long before it made its appearance on various Friends of NRA merchandise, Traditions magazine, and an assortment of promotional materials.

You can finish reading about Friends of NRA's history and all the other articles from past issues of Traditions Magazine right here.

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