By Kyle Jillson | August 15 2012 09:35

NRA part of Outdoor Organization since 2004 founding

NRA's J.R. Robbins and POMA CEO Laurie Lee Dovey

Tunica, Mississippi - Earlier this month, the Professional Outdoor Media Association (POMA) presented representatives from the National Rifle Association with the Diamond Cornerstone Award.

The award, which was received by J.R. Robbins (Managing Editor of, recognizes the NRA's key role in POMA's growth and maturation into the premier outdoor industry communications organization.

"The National Rifle Association is the reason POMA exists," said POMA CEO Laurie Lee Dovey. "From the beginning, the NRA stood by and with POMA, supported our efforts, our beliefs and our members."

Handed out during POMA's annual Business Conference, the NRA is the sixth organization to receive the Diamond Cornerstone Award.

"This is a real surprise and a real honor," said Robbins. "POMA members number some of the most talented outdoor writers, photographers and TV hosts in the business. They are committed to defending the Second Amendment, and to advancing hunting and the shooting sports. Their contributions are invaluable and we are proud to support them." 

First presented in 2005, the Diamond Cornerstone has also been awarded to Safari Club International, Outdoor Channel, National Shooting Sports Foundation, Mossy Oak and Brownells.

"In 2004, when the NRA's right to free speech was infringed, a group of outdoor industry communicators gathered and determined the need for a professional communications organization that would honor and protect the Constitutional rights of traditional outdoor sports industry companies, organizations, professionals and journalists to speak freely," Dovey said. "POMA was born." 

To see more, take a look at NRAblog's coverage of the 2012 Professional Outdoor Media Association Conference in Tunica, Mississippi.

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