By Lars Dalseide | May 11 2012 11:46

Germans travel to Vegas with SHOT Show targets in hand


Andreas Krüger and Joachim Seibold of Krüger Targets at SHOT Show

Las Vegas, Nevada - With so much to see at the 34th Annual SHOT Show this year in Vegas, it's no wonder that we're still digging up stories from the extravaganza. But the one that's been burning a hole in my portable hard drive centers around my stop by the Krüger Target Company booth.

After signing a target licensing deal with the NRA late last year, this Bavarian operation has been blazing on all cylinders.

"We are happy for the opportunity to exhibit at the Las Vegas SHOT Show," said Joachim Seibold, Krüger's Head of Shooting Sports Target Sales. "There have been many visitors, stopping at the booth, to see the targets that are trusted by NRA, the American Olympic Shooting Federation and many others. They have come here from cities in America, Latin America, Asia even.

Founded more than 40 years ago, the German-based Krüger has evolved into a printing & publishing powerhouse. With a customer base that also includes the International Shooting Sport Federation and the World Archery Federation, their licensing agreement with the NRA became official in the Fall of 2010. As a matter of fact, you'll probably be seeing loads of Krüger's short-fiber based machine-smooth 210 gram board targets scattered about the fields of Camp Perry this summer.

While some might be hesitant to change from their favorite target supplier, you'd at least have to entertain the option given their cadre of backers. If nothing else, you have to give them credit for using the Krüger family name ... not everyone has that much belief in their products.

“My family name is on every target," said Managing Director Andreas Krüger. "The quality must be the very best.”

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