By Lars Dalseide | May 3 2012 13:48

Nebraska CEO increases support to the National Rifle Association

Cabela's CEO Tommy Millner with NRA General Operations Executive Director Kayne Robinson during the Meeting of Members at the NRA Convention.

St. Louis, Missouri - During the 141st NRA Convention in St. Louis, Cabela's CEO Tommy Millner was inducted in the NRA's Golden Ring of Freedom. Reserved for those who donate a million dollars or more to the National Rifle Association, the ceremony was overseen by NRA Executive Vice President Wayne LaPierre along with President David Keene and Golden Ring of Freedom member Joe Gregory.

Here's more from Meg Guegan:

Cabela’s was born of humble roots in 1961, when Dick Cabela devised a plan to sell fishing flies by running a classified ad in the Casper, Wyoming newspaper. Today, Cabela’s has grown into one of the world’s leading outfitters of hunting, fishing, and outdoor gear. As a member of the NRA Corporate Partners Program, Cabela’s has worked closely with the NRA over the years and supports a number of Association programs including the National Firearms Museum, Hunting and Wildlife Conservation, Disabled Shooting, Women’s Programs, NRA Youth Hunter Education Challenge, and The NRA Foundation. Cabela’s also participates in the NRA Add-a-Buck program and has been a significant supporter of Friends of NRA. Cabela’s support now exceeds more than one million dollars in cash.

An early devotion to firearms and the outdoors

Having grown up in Newport News, Virginia, Millner exhibited a passion for firearms and hunting at an early age, and after years in the furniture business became as chief executive officer of Remington a leader in the outdoors and firearms industry. Millner joined Cabela’s in 2009 to lead the World’s Foremost Outfitter of hunting, fishing and outdoor gear.

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.

Tommy Millner stated, “Cabela’s long-time support of the NRA indicates the high regard we hold for the organization and the work it does to protect our important freedoms. Joining the Golden Ring of Freedom is a great milestone, signifying the true nature of the partnership between Cabela’s and the NRA.”

NRA CEO and Executive Vice President, Wayne LaPierre commented, “NRA is honored to welcome Tommy Millner and Cabela’s into our NRA Golden Ring of Freedom family. We are grateful for their continued generosity and commitment to help with NRA’s efforts to preserve and protect our Second Amendment rights for future generations.”

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