By Kyle Jillson | April 13 2012 14:00
2012 Brownell's/NRA Youth Ambassadors Luncheon

St. Louis, Missouri - No matter how skilled a sport's athletes are, its longevity depends on bringing in and fostering new talent. This process is no more true for our shooting sports. The NRA's Youth Programs department is integral in maintaining our shooting sports heritage and helping new, young shooters discover their love for competitive shooting.

This year at Annual Meeting, local homeschool students, 4-H, the Scholastic Clay Target Program, and others were invited to sit down for lunch with the Brownell's/NRA Youth Shooting Sports Ambassadors and learn more about the opportunities available to them through the NRA.

The Youth Ambassadors, individuals nominated from the NRA Youth Cooperative Organizations of Boy Scouts of America, National High School Rodeo Association, Royal Rangers, BSA Venturing and USA Shooting, work with the NRA to raise interest in NRA Youth Programs both inside and out of their organizations.

Brownell's/NRA Youth Ambassadors speak to the crowd

After Bill Poole, Director of NRA's Education and Training Division addressed the crowd, each of the Youth Ambassadors took the podium to tell attendees about opportunities such as the Ambassador program itself, the Youth Education SummitWinchester/NRA Winchester Marksmanship Qualification Program, the George Montgomery/NRA Youth Wildlife Art ContestNRA Day, and more.

Sponsored by Brownell’s, the Youth Ambassador program offers participants a wide array of benefits, including travel opportunities and the chance to meet national shooting celebrities. Learn all about how to become one of our next ambassadors from National Youth Program Coordinator Claudia Olsen at

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