The NRA's Celebration of American Values Freedom Experience opened with the help of the award-winning Randolph Macon Junior Airforce Band and Chorus. Taking to the stage to thunderous applause, NRA Executive Vice President Wayne LaPierre welcomed the crowd, thanked the band (and the University), and introduced the officers of the NRA. From left to right, It's Mr. & Mrs. Wayne LaPierre, Mr. & Mrs. Ron Schmeits, Mr. & Mrs David Keene, Mr. & Mrs. Jim Porter, Mr. & Mrs. Chris Cox, Mr. Woody Phillips, Mr. & Mrs. Kayne Robinson, and Major Jim Land.
After introductions, the officers left, Mr. LaPierre called for the flags, the color guard proceeded to the base of the stage and the crowd stood to attention. With that, the Freedom Experience began.