Via the latest issue of SHOT Business Magazine:
Winchester Ammunition's Supreme Elite Conded PDX1 was recently presented with the 2010 Golden Bullseye Award for "Ammunition Product of the Year" by Shooting Illustrated magazine, one of the NRA's premier publications, during the NRA's 139th Annual Meeting in Charlotte, North Carolina. In addition, Winchester Ammunition pledged $500,000 to permanently endow the NRA's Marksmanship Qualification Program, thus becoming the exclusive sponsor of the offically renamed Winchester/NRA Marksmanship Qualification Program.
The Winchester/NRA Marksmanship Qualification Program is a self-paced shooting development program. Open to adults and youngsters alike, the program measures an individual's shooting proficiency against established par scores in 13 coureses of fire across three disciplines: pistol, rifle and shotgun.
Dick Hammet, president of Winchester Ammunition, said the company was honored by the award from Shooting Illustrated. "It means a great deal to us for our ammunition to be recognized as an award-winning product. Bonded PDX1 is the best of the best when it comes to personal defense ammunition, and our work with the FBI and this award continue to prove it."
Joe H. Graham, executive director of NRA publications said, "The Golden Bullseye Award honors our winners for bringing to market products remarkable in their utility to shooters and hunters. The award is a symbol of excellence and innovation in firearms, accessories and related equipment. We congratulate the winners."