By Danielle Sturgis | August 24 2010 09:00
Alpen Optics Vice President of Marketing Vickie Gardner is a clever lady. Her business card, in fact, reads "Vice President of Stuff & Marketing." She explains, "I figure, who really looks at it, anyway -- plus, you have to have fun!"

Garder, of Rancho Cucamonga, California, is also a hardworking volunteer. She was honored with the prestigious Betty Lou Fegely Emerald Cornerstone Award at this year's annual meeting of the Professional Outdoor Media Association (POMA). Gardner was singled out for her extraordinary volunteer service to the organization. Thanks to fabulous outdoor photographer John Jefferson for snapping this photo.

Alpen Optics is known for its line of binoculars, spotting scopes, rifle scopes and accessories. Alpen's objective is to provide superior quality optical products at affordable prices while providing features and benefits normally found only on products priced much higher. Alpen offers more than 70 products and accessories, and all are backed up by a limited lifetime factory warranty.

Alpen Optics is a proud supporter of the NRA's Women's Wilderness Escape. Alpen Optics is a six time winner of Outdoor Life Magazines' Great Buy Award for the Shasta Ridge 10x42 Model Binoculars and winner of the Field and Stream Magazine's Best of the Test Award for the Model 711 20x50 Spotting Scope.

For more information about Alpen Optics, visit www.alpenoutdoor.com. Stay tuned to NRAblog for additional coverage of the POMA conference.

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