Indianapolis, Indiana - Award-winning marketing and customer service expert Ron Rosenberg was on hand to share his unique insights with our Indianapolis Club University students here in Indiana. Theories such as the "Schnauzer Effect," "Membership Values," and the "$50 Letter" had attendees scrawling copious notes and asking dozens of questions.
"His lessons are both entertaining and informative," said NRA Club & Association Marketing Manager Son Nguyen. "It's easier to learn these valuable lessons if you can do it with a smile."
The message behind Rosenberg's session is that everyone everywhere is in the same business. Whether you're a club in Kansas City, a merchant in Minneapolis, or an association in Annapolis, everyone needs to get the right message out to the right people. The challenge is how to convince your potential customer that you have what he needs. Want to learn how to approach this challenge? You'll have to sign up for our next NRA Club University!