Longtime friend of NRA Lisa Metheny is attending this year’s Shooting Hunting Outdoor Trade (SHOT) Show as a freelance journalist. “My objective here at the show is to obtain story materials, work for the companies I’ve partnered with by promoting their products, and generally mesh everything together,” Metheny told NRAblog. When she says “everything,” she isn’t exaggerating. Metheny juggles three teenagers and a husband; a healthy hunting addiction; archery, shooting, and outdoor events; and a skyrocketing career.
Pictured above, Metheny was happy to talk to us -- and maybe happier to have the chance to rest her feet. “It’s great to be here, but it has been a long week,” the Terre Haute, IN-based writer said with a smile.
She is affiliated with SHE Outdoor Apparel, Nikon, Winchester, Remington, and Browning. But when it comes to SHOT Show, NRA is her first stop of the day.“I swing by your booth every day to meet the different people hanging around,” she said. “The NRA is vital to what I do, and I help in any way I can, whether it’s getting the word out about a Women On Target hunt or volunteering to work a booth at next weekend’s NRA Great American Hunting & Outdoor Show.”
So what have the past few days looked like for Metheny? “The Majority of each day I’m sitting in press conferences, listening to new product demos, and walking the floor.”
She has been staying busy, and no two days this week have been alike. "I do a variety of things with the companies, working to connect the dots as a liason between some of the industry folk and the media representatives." Metheny has found a home in the Professional Outdoor Media Association."It's just like part of my family now," she said of the group.
When asked for her advice for a successful SHOT Show as an independent journalist or media consultant, Metheny was quick to respond: "A few weeks prior to the Show I’m tweaking my schedule, setting up appointments, andgetting press conferences organized."
"There's a lot of scheduling that goes into it. You cannot come in the day of the SHOW and just hope someone has time to meet with you on that particular day."
Thanks for your words of wisdom, Lisa -- we look forward to seeing you in Maryland for the NRA Great American Hunting & Outdoor Show. Bookmark Lisa's blog, and stay tuned to NRAblog for the latest on Lisa Metheny!
Read about Lisa’s experience with last year’s Women’s Wilderness Escape here.