By Danielle Sturgis | January 20 2010 09:20

The 2010 Brownell’s/NRA National Youth Shooting Sports Ambassadors were introduced to SHOT Show attendees and vendors yesterday at a special welcome luncheon. Brownells President Frank Brownell had a few words to share with the kids:

Brownell said it just made sense for his family’s company to sponsor the NRA Youth Shooting Sports Ambassador Program: "For us to get involved was so natural because its where our heart is… Where my kids and my grandkids are,” he told the crowd assembled for Tuesday’s Youth Ambassador luncheon. Brownell, an NRA Board Member, serves on the Youth Activities Committee, and has assisted in a variety of ways over the years.

"Whatever it is you're passionate about, you're going to carry with you that basic love of guns."

"We want you all to be able to grow up and share with your kids and grandkids the same love of shooting," he said, touching on the importance of maintaining the 2nd Amendment and the right of all Americans to keep and bear arms,

"This whole business of helping you out is about making sure what's in our heart is also in your heart," he concluded. We want to share that, so you'll never lose your sight, and your connection, to this shooting sport community."

Brownell joined the NRA's first Youth Ambassador, Samantha Olsen, in congratulating the seven 2010 Ambassadors on their accomplishments and encouraging them to keep up the good work. Brownell's son Pete also attended the luncheon but said his dad could do the talking. 

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