Sacramento, California -
Another aspect of operating a firearms related business is media relations.
And who is on deck for such a task but yours truly.
Media Relations focuses on the obvious -- how to deal with the media. Items to consider are website design, working with the community, volunteer efforts, and playing nice with the neighbors.
Most groups seem to be well underway with all these efforts, but there is always room to improve. And if you are seen as an asset to the community, then the local media won't be as quick to dismiss your operation.