Albany, New York - NRA Club University always has a colorful collection of individuals in its audience. One such individual from Albany's Club U this past Saturday is Anthony Colandro, founder of Gun for Hire.

Gun for Hire is a Belleville, New Jersey-based operation that promotes "the positive aspects of safe and responsible firearms ownership." While this approach to firearm ownership may sound routine, their approach to marketing is anything but.

"I put my logo everywhere," Colandro told NRAblog. "Shirts, hats, bumper stickers ... I even have three vehicles with the logo on the side. It caused such a stir that local newspapers and tv stations have run stories on our outfit. Maybe it's our geographic location, I don't know. But like they say, any publicity is good publicity."