NRA sets all time sales records in January, breaks record in February
Top Shot competitor Mike Hughes demonstrates a SIRT training rifle to NRA Education & Training Director Bill Poole.
- The NRA Program Materials Center, NRA’s online marketplace for everything from training handbooks and videos to shooting aides and program apparel, processed a record number of orders in January 2013.
The record stood for exactly 28 days, until February’s numbers came in.
“Demand has been through the roof, to the point that our old benchmarks have had to be readjusted,” said Bill Poole, Managing Director of NRA’s Educational and Training Division. “We’ve had to adjust our replenishment triggers just to keep items in stock.”
January’s total of 6,800 transactions shattered the previous record of 4,700 set in March 2012. Nearly 7,000 orders were placed in February, followed by more than 6,400 in March. With the significant increase in orders during the first quarter of 2013, expectations are high for the remainder of the year. For comparison, the Program Materials Center processed approximately 3,900 transactions in both January and February 2012.
More on the rise in demand for NRA Training Materials ...